A Cruella De Vil display should feel sharp, not crowded. She is visually loud already, so the trick is to support her without drowning her in pattern. The best shelves for Cruella figurines use a clear palette, one or two 101 Dalmatians cues, and enough clean space for her expression and coat to do the work.

Give her a clean stage
Start with black, white and red. Add Dalmatian spots sparingly: a small backing card, a spotted base cloth or a nearby dog character if you have one. Too many spots make the display feel novelty-led. A plain shelf with one red accent often looks more premium.
Pairing Cruella with other villains
Cruella looks excellent beside villains who use fashion and posture as part of their threat: Evil Queen, Lady Tremaine and Maleficent. She also gives contrast to creature-led villains such as Scar or Ursula. In Disney Villains figurines, her white hair and coat detail can lift a darker arrangement.
Pairing Cruella with 101 Dalmatians
If you have Pongo, Perdita or puppy pieces, position them as a separate story group rather than directly surrounding Cruella. A little distance creates tension and suggests the chase. This works especially well with 101 Dalmatians Disney figurines, where warmth and danger need to be visible together.

Cabinet tips
Place Cruella where her face and hair contrast with the background. For a small cabinet, use her as an end piece. For a wider villains shelf, keep her near the front where the fashion details reward close viewing. The shelf should feel glamorous, dangerous and a little chaotic, but never messy.